Shariah Cerbo | Digital Marketing & Systems Portfolio

Transforming complex systems into measurable growth.

Digital marketing, operations, and systems leader with 8+ years of experience helping service, wellness, luxury, and e-commerce organizations grow revenue and improve customer experience. Translating complex business needs into practical programs, clear workflows, and measurable results.

3x - 10x

Return on Ad Spend

38%

Viewers to Sales Appointments

250k+

Records Migrated Safely

Professional Timeline

2025 - Present • Remote

Systems Integration & Digital Marketing Strategist

Confidential Services Company

Led connections between customer, compliance, service, and email systems, giving teams more reliable information and smoother workflows.
Delivered tailored CRM and field service solutions for service businesses, coordinating requirements across marketing, operations, and technology teams.

2025 • Remote

Creative & Web Development Consultant

Confidential Life Sciences Company

Directed CRM, website, and launch support for a new regenerative health offering.
Organized customer data and built automated follow-up campaigns to support lead nurturing and conversion.
Designed and launched a clinician portal that gave users a clear way to access specialized resources.

Apr 2025 - Nov 2025 • Remote

Systems Consultant

Confidential Growth Consultancy

Managed the retirement of a legacy platform and migration of 250,000+ customer records and 40 years of order history for a luxury wine business; helped connect retail, e-commerce, and sales systems.
Built an executive reporting dashboard and a two-year go-to-market plan for a consumer technology product, focused on acquisition, engagement, and retention.
Managed timelines and coordinated remote delivery across strategy, marketing, and technology workstreams.

Jan 2025 - Aug 2025 • Remote

Digital Marketing Strategist

Confidential Health Education Organization

Repositioned the enrollment strategy and generated $45,000 in revenue from $240 in advertising spend.
Built automated marketing and follow-up journeys that converted 38% of masterclass viewers into sales appointments.
Used audience segmentation and customer journey planning to achieve email open rates above 96%.

2019 - 2025 • Remote

Freelance Digital Marketing Manager

Luxury Wine and E-Commerce Clients

Managed website, e-commerce, email, and campaign programs for luxury wine and consumer brands.
Scaled paid media budgets from $35 per day to $750,000 per month while maintaining 3x-10x return on ad spend across multiple e-commerce brands.
Increased average order value 20%-35% through product bundles, landing page improvements, and conversion-focused offers.

2020 - 2023

Operations Manager

Healthcare and Telecommunications Accounts

Led 50+ customer service agents and improved operational efficiency 30% through clearer procedures and performance reporting.
Created quality assurance and training programs that reduced onboarding time 40%.

Core Competencies

Digital Marketing Strategy · Marketing Operations · CRM and Automation · Customer Acquisition and Retention · Paid Media · Email Marketing · E-Commerce · Performance Reporting · Website Strategy · Process Improvement · Project Leadership · Team Management

Certifications & Development

IBM Data Security Certificate
Google Developer Program - Ongoing
Additional training in digital marketing strategy, advanced Meta Ads optimization, conversion rate optimization, Shopify development, and email automation.

Featured Work

Ten selected projects across service businesses, business consulting, agency growth, life sciences, and e-commerce. Strategy, execution, websites, SEO, paid media, and connected marketing systems.

Digital Marketing · SEO · AI · GHL

Uptown Window Cleaning

Digital marketing, SEO, AI, and GoHighLevel manager for this window cleaning company, connecting marketing strategy with day-to-day execution and CRM management.

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Web Dev & CRM

Patrick Window Cleaning

Website development and GoHighLevel project for a window cleaning company, bringing the web experience and CRM together.

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SEO · Paid Ads · Web Development

Napa Valley Window Cleaners

SEO, paid advertising, and website development for a window cleaning company serving Napa Valley, California.

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Strategy · Marketing · Web · Systems

Better Business Ventures

End-to-end ownership of digital marketing, website, and systems work for the business consultancy, working with the same owner as Uptown Window Cleaning.

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Landing Page · Outbound Sales

Better Business Ventures — Cold Outreach

A dedicated landing page built to support cold calling efforts and give prospects a clear destination for the outreach campaign.

View Landing Page

Landing Page · Digital Agency

SharSquared — Growth Landing Page

Landing page development for a digital marketing agency, presenting its growth services and guiding prospective clients toward the next step.

View Landing Page

Strategy · Project Execution

Matrix Biologics

Owned strategy and execution for this project, carrying the work from planning through delivery.

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E-Commerce · Peptide Store

Finn’s Peppers

E-commerce project for a peptide store, bringing the brand and product shopping experience online.

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E-Commerce · GHL · WordPress

LeoNex

Peptide e-commerce shop built with GoHighLevel and WordPress, combining the storefront with connected marketing systems.

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Digital Growth · Website · E-Commerce

Dierberg Vineyards

Digital growth consultancy for a winery and vineyard client, including a revamp of its website and e-commerce platform.

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Tech Stack & Ecosystems

Connecting marketing, operations, and technology into seamless, automated growth engines.

Acquisition

Meta Ads Google Ads

Core Hub

CRM & Automation

GoHighLevel Salesforce

Retention

Klaviyo Zapier / Make

From strategy to delivery

The Philosophy of Growth

I connect marketing decisions with the websites, customer journeys, data, and operating processes needed to deliver them.

01 / Investment

Scale spend with measurable returns.

I scaled paid media budgets from $35 per day to $750,000 per month while maintaining 3x–10x ROAS across multiple e-commerce brands. Performance reporting keeps investment decisions connected to results.

02 / Customer journey

Design the next step.

I plan acquisition and follow-up as a connected journey, using audience segmentation, automated campaigns, and clear next steps. Appointment conversion and email engagement show how that journey performs.

03 / E-commerce

Improve the value of each order.

For luxury wine and e-commerce clients, product bundles, landing-page improvements, and conversion-focused offers increased average order value by 20%–35%.

04 / Connected data

Preserve the history behind the business.

I managed a legacy-platform retirement and migration of 250,000+ customer records and 40 years of order history, helping connect retail, e-commerce, and sales systems for a luxury wine business.

05 / Ownership

Carry strategy through execution.

My work spans the plan and its delivery: SEO, paid advertising, websites, landing pages, GoHighLevel, and automation. At Matrix Biologics, I owned both project strategy and execution.

06 / Operations

Build processes teams can use.

Leading 50+ customer service agents, I improved operational efficiency by 30% through clearer procedures and performance reporting. Quality assurance and training programs reduced onboarding time by 40%.

How the work takes shape

Different businesses. Specific responsibilities.

Service business growth

Uptown Window Cleaning: digital marketing, SEO, AI, and GoHighLevel management. Patrick Window Cleaning: web development and GoHighLevel. Napa Valley Window Cleaners: SEO, paid ads, and web development.

Business systems and outbound support

Better Business Ventures: end-to-end digital marketing, website, and systems work, plus a dedicated landing page supporting cold calling efforts.

Agency landing pages

SharSquared: a growth landing page for a digital marketing agency, presenting its services and providing a destination for prospective client inquiries.

Strategy and project delivery

Matrix Biologics: ownership of project strategy and execution, carrying the work from planning through delivery.

E-commerce experiences

Finn’s Peppers: a peptide e-commerce project. LeoNex: a peptide shop built with GoHighLevel and WordPress.

Wine and digital commerce

Dierberg Vineyards: digital growth consultancy, including a revamp of the winery’s website and e-commerce platform.

Creative Gallery

A curated showcase of graphic design spanning social media banners, email creative, print collateral, and conversion-focused digital assets.

LeoNex Wellness Genesis Kit

E-Commerce Packaging & Unboxing Promo

Jason Thomley HUGE Convention Banner

Event Speaker Announcement Graphic

Business Scaling Graphic

High-Impact Vertical Retargeting Banner

Uptown Window Cleaning July 4th Special

Holiday Promotional Social Ad

Wild Woman Wellness Event

Guest Speaker Registration Flyer

Uptown Window Cleaning Door Hanger

Print Marketing Collateral & Layout

Better Business Ventures Bootcamp

Event Sponsorship Digital Graphic

Uptown Gutter Cleaning Promo

Service Spotlight Social Graphic

Let's Build Together

Open for remote executive leadership and strategic consulting roles.

crb.shariah@gmail.com

Parañaque, Metro Manila, PH
(Available Remote Worldwide)

sharsquared.com